Sorry if this post seems a bit parochial, but I am (along with other Brits who live in Beijing) thrilled to bits that at long last Marks and Sparks are opening a shop here. And about time too!
Hong Kong has had at least one, possibly two, M&S’s for yonks; Shanghai has had an M&S since 2008, Wuhan (Wuhan! a 2nd tier city) has had M&S for a year or two – but Beijing – the Capital City of China – has never seen hide nor hair of the company. We have felt slighted….
Finally it is happening. A huge store is opening at the end of the year here in BJ. It is located in ‘The Place’ 北京市朝阳区光华路甲9号世贸天阶文化广场 , a smart central mall which boasts the world’s largest digital canopy covering the outdoor area of the plaza, and which they call ‘a sky screen’ showing LED pictures, adverts, and amazing footage of dolphins at play, and other underwater scenes. The location has many well known European shops, eg: Zara, and lots of excellent restaurants, not to mention Costa Coffee, Starbucks etc.
I’m not sure why I’m so pleased that M&S is opening – back in the UK I don’t shop there that often – its just that it makes me feel that we Brits do have something to offer to the world…knickers, socks, toffees, marmalade, bath essence, wooley jumpers …
The one thing that M&S will show to Beijingers is that customer service is paramount, and that simple items, properly produced and well packaged beat cheap crap every day of the week.